To create a brand that would fit MJ's personality while selling her product in Ottawa craft markets. It also needed to look good on the merch.
Creation of logo artwork while on the branding team at Danger Co.
As MJ's first big step is to host her own booth at a local confectionary convention, we explored different venues to get a good idea of what to aim for. We saw a lot of high contrast signage with a range of corporate and personal branding.
Multiple rounds of sketching was done to illustrate the right logo for the brand.
Together, IM Fell English SC, Great Vibes and Alice ( all Google fonts) present a good range of capabilities all while staying readable and affordable.
MJ being a one person business, needs packaging that is branded and readily available. A stamp is the perfect solution since any type of paper packaging can be branded.
Check out MJ's first show. The decor was kept limited but the extra touches like the wooden crates really set her apart from her competitors.
